This is a big deal and probably the most overlooked with modern website design.
Conversion optimization is what we use to make sure site visitors have EVERY opportunity to convert into paying clients.
- Click to call phone and email in upper left corner
- Social Media in upper right corner
- Company Logo
- CTA Button in menu
- CTA Button in center of page
- All of this is Above The Fold
Above the fold is an industry term, it means everything you see without scrolling or navigating. When a client lands on this site, we want to make sure they have everything they need if they are ready to buy, ask a question, and there are clear calls to action for them.