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A BRAND, It is more than a name, a logo, a product or a service. It is a promise and an agreement between a company and it’s stakeholders. It’s a promise of everything a company stands for — or does not stand for. It is the unique expression of the ‘who’, ‘why’, ‘what’ and ‘how’ of a company and it’s offerings. It is the brand that creates separation from rivals while establishing worthy of considerations from it’s customer base.